You are in Control is an annual international conference exploring digital business developments in the creative industries, including music, media, arts, literature, films, design and gaming. It will take place for the fifth consecutive year in Reykjavik, Iceland on October 10 to 12, 2011 at Harpa, conference and concert hall.
The conference is a collaborative effort between Iceland’s creative industries to create a platform for discussion about opportunities in the changing marketplace. You are in Control aims to empower attendees with knowledge on how to capitalize in the fast changing digital distribution world by the sharing of knowledge across the various industries.
You are in Control seeks to define new opportunities and business models in the digital space as well as looking into new consumer behaviour and marketing trends. The event prides itself on encouraging non-hierarchy networking as well as inviting an equal number of men and women to speak.
You are in Control is hosted by Iceland Music Export andPromote Iceland in partnership with the Icelandic Art Center, Iceland Design Centre, Icelandic Film Centre,Icelandic Gaming Industry, Icelandic Literature Fund,Iceland Theatre Association and Iceland Music Information Center.