The outdoor, geothermal pool is the most interesting public sphere in Iceland. A place where strangers cross paths and acquaintances meet; it serves a purpose similar to the plaza in warmer climes, the pub in England or the café in France.
It is a source of wellbeing and part of everyday life.

The exhibition traces the development of public pools in Iceland from the late 19th century when the focus was on learning, hygiene and physical education, illustrates how play later became a key element, and finally to the present when pleasure is the ultimate goal of a spa-like experience.

Architects, graphic designers, product designers, fashion designers and experience designers have taken part in shaping this story in consort with the public, the pools staff, and the munincipalities. It is an example of social design at its best.